Monday, July 19, 2010

Why are rental commission so high on the ocean front?

When most folks hear that the rental split is 59/41 with 59% of gross rental revenue going to the owner and 41% going to the rental manager they think "Holy Cow, that is more that I am used to hearing about for renting property. It turns out that is a better rental split than most ocean front rental managers give. And, the best split comes from one if the best rental managers in Myrtle Beach.

The Brittain Group is the only ON-SITE rental manager on the ocean front in Myrtle Beach that has that low of a rate. Almost all of the other rental managers charge 46% so getting 59% is the best. It has been this way for as long as I have been selling the ocean front which is about 10 years now. In fact, The Brittain Group used to charge the typical 46% fee until last year when the economy took a turn for the worst. They were the only rental group that voluntarily decided to give the owners a better deal. (That could have been because LOTS of people complained that they were making less rent due to the rental manager lowering rates to tempt stressed folks to vacation.) But at least they listened and were reasonable whereas most other rental managers did not budge.

The key is that the on-site rental manager may charge you more, but in 100% of the instances I have researched, they give you a better BOTTOM LINE than an off-site rental manager who only charges 30% to 35%. This is a weekly or nightly rental operation, not a month to month or annual situation. They also bring in approximately 28k of NET rental revenue, better in better economic times. They have the front desk, maid service, linens, towels, etc. They can put golf packages together and run very smoothly a 200+ condo hotel building. Go to TripSmarter.com and research some of the names of the resorts they manager like The Breakers, Breakers Boutique, The Caribbean, The Compass Cove, and Monterray Bay Suites to see comments from guests and go to the websites to see what the resorts offer. In the summer they offer “kid camps” and in the fall they will have cocktails and promos for golfers. They do spend time and money making sure your guests are happy and want to tell their friends and come back next year for a great vacation. Customer service in Brittain Group managed resorts is the best on the beach.

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