Coastal Carolina University’s Clay Brittain Jr. Center for Resort Tourism release their lodging results every Thursday.
Preliminary results for the week of March 15-21:
ROOMS FILLED: Midweek occupancy rates averaged 39.4%, up 3.6% compared to the same week in 2008.
Weekend occupancy rates averaged 59.7%, no change to the same week in 2008.
6 week average (Feb. 8-Mar.21) 38.4%, down by 4.9% compared to the same period in 2008.
TOTAL REVENUE per available unit: 16.9% down from last year at this period.
FORECAST:40%-60% occupancy rate for coming week of March 14-20. Despite a rainy forecast, occupancy rates are expected to be up this weekend due to scheduled events that are unaffected by the weather such as the Battle of the Beach Cheerleading competition.
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